A new report from global research firm Frost and Sullivan suggests that North America should follow the Japanese, in terms of truck exports. Having battled the effects of a recession for 10 years now, the Japanese are finding success in exports, and are predicted to send more than half of their domestic truck production to overseas markets. As their national sales have declined and fleets are holding on to their equipment longer, forcing the Japanese economy into an “export or die” situation. Should North America take a similar approach, it would provide an additional boost when truck sales are good, and could help keep it afloat when they are not.

Japanese Economy Focused on Truck Exports to Fight Recession

Hefty export volumes combined with a growing focus on light- and medium-duty products are but two lessons a new report urges North American truck makers to absorb from their Japanese counterparts.

The study from global research firm Frost & Sullivan, titled “Strategic Insights from the Japanese Commercial Vehicle Industry,” points out that studying Japanese truck OEMs reveals effective business planning insights and global growth strategies, as they’ve been dealing with a recessionary economy for over a decade.

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